Yesterday a massive paint attack happened in the heart of Berlin! The Rosenthaler Platz, which is the center of one of Berlin’s creative areas (a lot of street art and nice galleries can be found around it!) was repainted.
The whole action took only a few seconds:
“…bikers had poured paint from big boxes in front of cars that waited for green lights. So the cars and their wheels, if the driver wanted it or not, became the brush tool for this guerilla public art piece.
Photo by Me, Jeff Allen
I could gather the info that the action had no commercial background but can rather be connected to the movement and idea of “Reclaim the City”. Activists taped posters on the lights reading washable, organic, biodegradable to ensure that the paint did no real long term harm to the junction. I still think that most of those car drivers will freak out back home seeing their wheels and body colored over and over…”
(
dkomm.wordpress.com)
Guerilla Art or Marketing?
Although it’s maybe one of these guerilla marketing actions, it’s a quite nice idea and a great realization, ’cause the whole painting was done by the public! If you ask me, all the streets should have such a powerful coating.
